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Apple’s Vision Pro headset will launch with Disney+ streaming

USA TODAY

6 Jun, 2023

Apple’s Vision Pro headset will launch with Disney+ streaming

Disney is partnering with Apple to bring its streaming service Disney+ to the tech giant’s new Vision Pro augmented reality headset.

Disney CEO Bob Iger said the new tech will enhance the Disney+ viewing experience, noting that users will be able to access the streaming service when the product launches early next year.

The Vision Pro will allow users to interact with digital content in mixed reality and will retail for $3,499.

The Walt Disney Company

has always been on the cutting edge of innovative narrative technology. It announced a new relationship with Apple on Monday to bring its streaming service Disney+ to the tech titan's new augmented reality headset.

The headset, dubbed Vision Pro, will allow users to interact with digital content in mixed reality. It will cost $3,499 at retail.

“We’re constantly in search of new ways to entertain, inform and inspire our fans by combining extraordinary creativity with groundbreaking technology to create truly remarkable experiences,” Iger said during Apple’s WWDC 2023 keynote on Monday. “And we believe Apple Vision Pro is a revolutionary platform that can make our vision a reality.”

The demo reel for the collaboration between Disney and Apple included 3D visuals of a basketball court, showing how users could be immersed in sports contests from home, as well as immersive National Geographic content that placed the viewer in the middle of the ocean.

“It will allow us to create deeply personal experiences that bring our fans closer to the characters they love,” Iger said. “This platform will allow us to bring Disney to our fans in ways that were previously impossible.”

The sizzle reel also showcased Mickey Mouse springing to life in a living room, a fireworks show from Disney’s theme parks erupting in a kitchen, and fans watching Star Wars content from a planet’s surface.

“We’re so proud to yet again be partnering the greatest storytelling company in the world with the most innovative technology company in the world to bring you real-life magic,” Iger said.

CNBC

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